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Telecoms Giant MyRepublic Teams Up With Marketing Technology Provider Aqilliz To Create Blockchain-Based Loyalty Programme

by Richard Kastelein Multinational internet service and telecommunications provider, MyRepublic has teamed up with blockchain digital marketing company Aqilliz to pilot a new blockchain-based loyalty programme pilot. Entitled MyRewards, the blockchain-based loyalty programme application was developed as part of the IMDA Blockchain Challenge which looks to explore the applications of blockchain to drive greater operational efficiency and business model innovation in the telecommunications sector. Lawrence Chan, Managing Director of MyRepublic Singapore, said: “Blockchain has enormous potential for unprecedented insights into consumer preferences, allowing us to not only see their go-to touchpoints, but also learn and adapt some of our strategies…

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